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Cookie Policy

Effective date: September 23, 2026

This Cookie Policy explains how 123dubai.ae, operated by One Two Three Real Estate LLC, handles cookies and similar tracking technologies.

1. What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work, remember your preferences, or collect information about how you browse the web.

2. Marketing Cookies: Meta Pixel

With your consent, we use the Meta Pixel (from Meta Platforms, Inc., operator of Facebook and Instagram) to measure how our advertising campaigns perform and to show you more relevant ads. It sets the following cookies:

  • _fbp: set on every visit, used to identify your browser to Meta for ad measurement and remarketing.
  • _fbc: set when you arrive from a Facebook or Instagram ad, used to attribute that visit to the ad you clicked.

The Meta Pixel also shares information such as the page you visited, your browser's user agent, and (if you clicked an ad) an ad-click identifier with Meta. If you submit one of our enquiry, brochure, or newsletter forms after consenting, we additionally let Meta know that a conversion happened, so we can measure which campaigns actually generate leads.

Also only with your consent, if you arrive from one of our ads we remember the campaign details in the link (such as utm_source, utm_campaign and the ad-click identifier) in your browser's local storage, and attach them to any enquiry, brochure, newsletter or job-application form you submit, so we know which campaign produced it. If you do not accept, or later withdraw your consent, nothing is stored and any details already saved are removed.

This only runs if you accept marketing cookies. It does not load at all until you click "Accept" on our cookie banner, or turn it on from "Manage cookies" in the footer. You can withdraw your consent at any time the same way. You can read more about how Meta uses this data at facebook.com/privacy/policy.

Beyond this, we still do not use fingerprinting or device-identification scripts, and we do not sell or rent any data to third parties.

3. Local Storage for Your Preferences

To remember choices you actively make on the site — such as your preferred display currency or light/dark theme — we store a small amount of data in your browser's local storage. This information stays on your device, is never transmitted to us or to any third party, is not linked to your identity, and is not used to track or profile you. You can clear it at any time through your browser settings. If you are signed in, your currency preference is also saved to your account so it applies on your other devices.

Because marketing cookies are not strictly necessary for the site to work, we ask for your consent before using them. On your first visit, you'll see a banner where you can Accept, Reject, or open "Manage cookies" to choose per category. You can change your mind at any time via the "Manage cookies" link in the footer — your choice is remembered in your browser and, so that our own server actually respects it, also recorded in a small strictly-necessary cookie that stores nothing beyond "marketing: accepted/rejected".

We are committed to the principles of the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021). Strictly necessary cookies and local storage (see sections 1 and 3) still require no consent, and we keep collecting no more than we need for those purposes — "privacy by design" for everything except the marketing cookies you explicitly opt into.

5. Analytics: Plausible

To understand how our website is used in aggregate, we use Plausible Analytics. This tool is fully compliant with modern data protection standards:

  • Zero Cookies: Plausible does not use cookies or any persistent identifiers of any kind.
  • Privacy-First: No IP addresses or personal identifiers are collected or stored.
  • Aggregated Data: All statistics are anonymized and presented as totals, ensuring no individual can be identified.

You can read more about how Plausible works at plausible.io/privacy.

6. Technical Logs & Security

Our web servers may automatically log standard connection data (such as request timestamps and server access logs) solely for security, infrastructure maintenance, and uptime monitoring. These logs do not contain personal data and are processed under our legitimate interest to ensure the security and integrity of our website, as permitted by applicable data protection regulations.

7. Changes to This Policy

If we ever change our approach to cookies or analytics, we will update this page and revise the effective date at the top. We are committed to keeping this policy accurate and transparent.

8. Contact

If you have any questions about this Cookie Policy, please reach out to us at: